[Note: the following was sent to Vern's Sarasota office July 2009]
Please add one or two links to the intro and/or "Thank You" page that follows your insta-polls to accomplish the following communication objective:
Provide constituents with opinions and fact-based information that constitutes complete and valid decision support, e.g. key issues, pro/con opinions, decision impact.
As written, your insta-poll questions tend to be highly biased and do not meet the standard of valid and reliable data collection. That said, I do realize that outbound insta-polls can be a way of managing constituent perception and opinion as much as measuring the same.
By adding decision support links to the process, you give constituents an opportunity to:
- further their knowledge
- better support their position to others
- cast a stronger vote
- build and/or reinforce critical thinking skills
If anyone tells you it can't be done, contact me and I'll show them how.
No comments:
Post a Comment